Marketing and outreach

These sections describe our external marketing, communications, and outreach strategy and operations.

• Scope and responsibilities
• Communication strategy and overview
  • Quick overview
  • Goals in communications
• Contribute to the blog
  • Why do we blog?
  • Where is the blog hosted?
  • Principles to follow
  • A simple blog post template for new development
  • How do add a category and tags
    • How to format categories and tags
    • Common categories
    • Common tags
  • How to write a new blog post
    • How to add a featured image
    • How to preview your blog post
    • How to edit the blog in the browser without doing anything locally
  • What to post on the blog
  • How to optimize images
    • Run oxipng with pre-commit
    • Run oxipng manually
  • Schedule a blog post with AirTable
    • AirTable Form
    • Scheduling blog posts
      • Publish Date
      • Status
      • Social Media Campaign?
      • Other fields
• Testimonials
• Social media
  • What to post on social media
  • Scheduling social media campaigns with AirTable
    • Status
    • URL
  • Buffer for scheduling posts
  • List of our social media accounts
    • BlueSky
    • Mastodon
    • LinkedIn
    • Twitter / X
• Mailing list
  • What to post on our mailing list
  • Access Mailchimp
  • Send e-mails via Mailchimp
  • Our contact list
• Design and images
  • Figma board
  • Google Drive
• Publishing and DOIs
  • Zenodo
  • What kinds of things can be published?
• Talks, presentations, and conferences
  • Shared folder for slides and presentations
  • When to give talks
  • How to prioritize talking opportunities
  • Topics to cover
• Tools
  • Buffer
  • Plausible
  • screen.studio licenses for screencasts